What you'll do

• Develop compelling content that stimulates new business, helps retain existing clients, and enhances Glia’s thought-leadership and awareness in the market, to achieve enterprise lead targets and revenue goals.
• Study Glia technology, customers/partners, the marketplace, and competitors
• Assist in the development of messaging, positioning, and engaging content in multiple formats based on the strategy, goals, key trends, competitive landscape, points of differentiation, and audiences.
• Work with the Design team and stakeholders throughout the business, to coordinate the successful implementation of content, and day-to-day maintenance, across customer touchpoints (including website, blog, collateral, white papers, case studies, videos, presentation slides, etc.), and project-manage large-scale changes as necessary.
• Partner with Sales and Revenue Marketing teams to ensure highly integrated content delivery, providing recommendations on new tools as required, to help improve product marketing efficiency.
• Work with Product Marketing and Revenue Marketing on usage metrics

Requirements

• Minimum of 5+ years’ experience in content creation/management in B2B technology marketing or similar
• Experience working or collaborating with stakeholders in the Financial Industry
• Track record of creating compelling content that attracts and engages target audiences, with a strong understanding of SEO best practices.
• Experience curating content for campaigns and feeding of Sales Enablement/CMS and marketing automation platforms
• Desire to tackle challenging and diverse tasks, strong organizational skills, work ethic and attention to detail, superior professionalism, resourcefulness, and judgment
• Comfortable talking with customers and partners.
  Bonus:
  - Experience using Marketo
  - Experience in SaaS